Packaging Updates
Even the smallest update to a logo can snowball into a project to update packaging. This is exactly what happened in this Peerless Faucet project. Package designs were updated, physical mockups made, and icons were updated.
Project Involvement:
Icon Creation
Mock-up Production
Production Design
Print-ready File Preparation
All SKUs physically mocked-up before client sign-off.
Updated Iconography.
A major portion of the updated packaging was a change in the iconography, but not all of the icons initially received updates provided by the client. The most glaring omission was the lack of updates to shower spray patterns. I created 27 unique spray pattern icons from scratch. The look was based on the icons the client had provided while matching the spray patterns of reference images. The new icons created a cohesive look to all icons featured on the packaging.
Print-ready files.
Packaging files are designed to be printed and must follow the exact die-lines and specifications of the printer. Graphics and type were aligned to the millimeter ensuring cohesion across all SKUs. Files were prepared, approved, and then finalized to printer specifications.